Humans are story tellers and since the dawn of man we have been looking for ways to communicate with one another and to communicate at a distance. It used to be carrier pigeons and smoke signals. In our digital based society we have SMS, emails, voicemails, apps and so on. In a device dependent and permanently connected digital landscape of business, video is bringing back the human spark.
Engage your employees
Viewers are less likely to skip through a video than than a newsletter or an email. Video strengthens employee engagement, your message has a better chance of actually being absorbed. Any company initiative can benefit from a video , exponentially increasing the chances of the message actually being effective. Whether it is a video to encourage & motivate your employees to recycle or a video to let your employees know what the company is doing to promote environmental sustainability, the new gym or special company events, the viewers will be engaged and the message will be received. Video can assist in creating a sense of community, promoting company culture, best practices and missions.
Keep Remote Teams Connected
Remote work is a global trend– not just among employees, but also for many companies. Doing away with traditional office life is has positive as well as negative consequences. Removing a fixed workspace also means getting rid of an established community, lunch partners, friends. For managers it may prove more difficult to observe and evaluate their employees. There is the question of how much of a connection remote workers can form with their company if they only know their colleagues via group chats or skype and have only seen the headquarters in photos. Video communicates more than, chatrooms, phone calls, emails, and they help alleviate the alienation that remote workers can often feel. The advantages of Remote work are clear, however, the social factor should not be understimated. Employees need to be involved in and connected to the company and video can do this.
Engage your employees
Viewers are less likely to skip through a video than than a newsletter or an email. Video strengthens employee engagement, your message has a better chance of actually being absorbed. Any company initiative can benefit from a video , exponentially increasing the chances of the message actually being effective. Whether it is a video to encourage & motivate your employees to recycle or a video to let your employees know what the company is doing to promote environmental sustainability, the new gym or special company events, the viewers will be engaged and the message will be received. Video can assist in creating a sense of community, promoting company culture, best practices and missions.
Keep Remote Teams Connected
Remote work is a global trend– not just among employees, but also for many companies. Doing away with traditional office life is has positive as well as negative consequences. Removing a fixed workspace also means getting rid of an established community, lunch partners, friends. For managers it may prove more difficult to observe and evaluate their employees. There is the question of how much of a connection remote workers can form with their company if they only know their colleagues via group chats or skype and have only seen the headquarters in photos. Video communicates more than, chatrooms, phone calls, emails, and they help alleviate the alienation that remote workers can often feel. The advantages of Remote work are clear, however, the social factor should not be understimated. Employees need to be involved in and connected to the company and video can do this.
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